SDR vs. BDR: How Are They Similar and Different?
Each business has multiple departments that give it the steam to keep chugging along. For a sales force, it takes business development representatives (BDR) and sales development representatives (SDR) to help create and manage leads. Learning how SDR and BDR are similar and different could highlight a vital component your office lacks.
Who Are SDRs and BDRs?
Before investigating the similarities and differences between SDR and BDR, it would help to have a general idea of the responsibilities of each representative.
A business development representative (BDR) finds potential leads to turn into business opportunities. Solely concentrating on the volume of leads one can generate requires massive amounts of creativity and adaptability, modifying their approach based on the potential client.
A sales development representative (SDR) manages the account leads that find you. This includes responding to e-mails and engaging on social media. Some sales teams let SDRs manage accounts that BDRs create. SDRs are responsible for putting a value on the client to determine whether you should prioritize them in the sales funnel.
Comparing & Contrasting
Both these representatives are vital for any sales team to flourish. Unfortunately, some businesses cannot afford to differentiate between the two, making the sales rep handle both jobs. Not only is this not as effective, but it could hasten the rate of someone reaching the burnout stage.
The easiest way to separate them is by remembering two simple words: outbound and inbound. BDRs take the reins of outbound prospecting, whereas SDRs manage inbound prospects.
Each team works in unison to bring in revenue for their firm. If there’s fission between the two sides or too many reps are shouldering the load on both sides, issues will arise.
How To Stand Out From the Crowd
Although their jobs differ, the characteristics of being exceptional at the craft remain the same. An organized individual is an excellent representation of either position. Keeping detailed notes and promptly following up shows you care about doing what’s best for the firm.
Persistence is another key attribute that the best of the best possesses. Regardless of the avenue, you’ll hear “no” many times. How you handle that rejection is what makes you stand out.
Lastly, be a social butterfly and see the glass as half full. No one likes talking to a “Debbie Downer,” especially when you’re talking dollars and cents. A cheerful, pleasant demeanor can go a long way in getting someone on your side.
SDRs and BDRs are similar in many ways but different in other aspects of the business world. However, without either of them, you’ll swim up the creek without a paddle as your sales team flounders. If generating leads isn’t a concern but managing them is, Racket Reps is here to help with our expert outsourced SDR services. We can help any sales force in the U.S. meet the loftiest goals by shouldering the load for your internal sales team. Contact us today, and we will be happy to discuss a game plan on how we can put you on top!
